The Search as Creative Process
The search that you create in Google is a reflection of how you
think. Imagine your search as a unique work in progress! Start with a
big vision and add more detail as your search continues
The words that you enter in the Google basic search box are
called terms. As you look for information, try to use terms that are
commonly used and that are absolutely essential to your research
A group of terms is called a search string. Try building your
search one term at a time, just as you would add beads to a string.Creating a search string that uses some combination of specific
terms, a phrase search, a negative term, and a site operator can
reduce the number of your search results from a few million to fewer
than one hundred! It’s best to build one or two terms at a time,
adding terms to your string as needed based on your results.
Guide Of Search Engine Optimization
This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types.
I hope our guide gives you some fresh ideas on how to improve your website, and we’d love to hear your questions, feedback, and success stories in the Google